It’s no secret that Dusty is the new Black.
This is no news to anyone if they’ve fallen as hard as I have for all the Dusty gracing their Instagram feeds but I wanted to pinpoint why I really love this trend….and so, of course, I decided the world needs yet another trend board 😛 (By the by – if you’re stuck with trends and not sure where to look, I have just launched my first ever guide: Trend Spotting for Small Businesses with handy-dandy hints and tips for small businesses on how to spot a trend and how to put together a palette. You can download a copy by signing up to my email list here).
One of the cultural shifts towards this trend is from a society of hipsters and young people pushing back against fast and disposable. The theory is that GenY’s preference for recycled materials and ethical processes affects our lean towards tones that appear softened by said factors.
But for me, it’s personal.
I grew up in a sunburnt country. In fact, pretty jolly near it’s burning heart about 3 hours inland from Adelaide in South Australia. The landscape was arid.
I took my husband there a few years back (we’d been many times to visit my grandparents, who still live there) and he commented on how it was just….’desolate’. I laughed: I had never seen it that way! Even in its harsh, deathly way, the desert inspires such awe. Plants grow despite thirst. Birds nest despite sparse bush. Kangaroos eat salt bushes and even tumble weeds grow a life of their own…!
I’ve always loved artists who can see something beautiful in the ordinary. Of course, I’ve made my obsession with Jeffrey Smart known and it’s taken a few years for me to recognise what it is I love about him….it’s a deep respect for anyone who can take this sunburnt country and show the world how beautiful it is. That inspires me.
And that’s why I think this trend could be a really huge thing for Australia. It’s our time to show our dusty, red heart and bear our desert with pride. And that’s why I’m sharing this palette with you: get out there, Australia – show them what we’ve got 🙂
If you own a small business and are looking for more dusty trend inspiration, feel free to shoot me an email with a sentence about your biz so that you can browse the dusty designs in my Shop (it’s password protected because…copycats :P….and also because I like to keep my designs fresh and relatively unseen).
There are also some gorgeous Instagram accounts to check out:
And again, if you’d like to know more about Trend Spotting, be sure to join the email list and receive a copy of my new guide: Trend Spotting for Small Businesses.