In case you missed it, Chanel presented their latest collection from a life-size CRUISE ship. Rightly so, since it was Gabrielle Chanel who first donned the term ‘Cruise’ as it related to fashion. ‘Cruise’ wear is now referred to mostly as ‘resort wear’ and applies to clothing which represent ‘affluent customers who were expected to spend the post-Christmas/New Year’s weeks in warm-weather climates’ (thanks, Wikipedia). That is, threads for folks who can afford to chase the sun.
The truth is that very few of us Gen Y can afford to live such a frivolous lifestyle, but we like to parade around as if we can, booking mini-getaways, going out for fancy dinners just 15 minutes from home and throwing money at Air BnBs an hour away. Which is why I think the Cruise trend will have great appeal for buyers. The allure of ‘escapism’ and of sitting on a tropical beach without a phone in sight is really, really appealing. Except that of COURSE there would be a phone in sight because if you sit on a beach with a magazine and no one is around to take a photo did your REALLY sit on a beach with a magazine???
Here is a sneak peek at some of my NEW leafy, tropical and escape-inspired designs available for sale in the shop, which is (drumroll…) no longer password protected. Enjoy!
So start thinking anchors, postcards, beach chairs, umbrellas, beach balls and cruise liners! Of course, if you want to dream up some ideas together, get in touch 🙂
Oh, and happy holidays, Australian parents. Grab yourself a cruise magazine, live vicariously as you stir that spag bol and plan a mini vacay to the local play centre 😛 !
Ellie Whittaker Blog 